APC Prime names Shadi Salloum global CEO to drive expansion

APC Prime has appointed Shadi Salloum as global CEO as the multi-regulated brokerage pushes beyond its MENA base into international markets. The move puts a veteran of Alpari, Axi, Equiti, Exness and XS.com in charge of the firm’s next growth phase.

Why it matters: - APC Prime is trying to turn its MENA footprint into a broader global business. - The appointment gives the brokerage a leader with deep online trading experience and regional market knowledge. - APC Prime’s regulatory licenses in Australia and the UAE provide a base for international expansion.

What happened: - APC Prime appointed Shadi Salloum as global chief executive. - The brokerage said the move marks a new chapter focused on international growth. - Salloum will lead APC Prime’s global growth strategy and oversee its international expansion. - APC Prime is headquartered in Dubai, United Arab Emirates. - APC Prime operates under regulatory licenses from the Australian Securities and Investments Commission (ASIC) and the UAE’s Capital Market Authority (CMA).

The details: - Salloum previously held leadership roles at Alpari (UK), Axi, Equiti, Exness and XS.com. - Those roles included work on growth, market presence and brand development across multiple MENA markets. - His remit at APC Prime includes strengthening leadership and operations, finding new market opportunities, expanding the firm’s international presence, and building teams and partnerships to support long-term growth. - Salloum will also work with APC Prime’s leadership team to preserve the firm’s agility and customer-focused approach. - APC Prime described itself as a regulated, multi-asset broker with a strong position in MENA. - The company also said it provides clients access to trading in multiple financial products.

Between the lines: - The appointment signals that APC Prime is moving from regional scale-up mode to a wider expansion push. - Salloum’s background suggests APC Prime wants execution in markets where trading brands compete on local relationships, regulatory credibility and speed. - The company’s messaging centers on continuity: keep the MENA playbook, then replicate it abroad.

What's next: - APC Prime is expected to pursue new markets and build the operational structure needed for overseas growth. - The company will likely lean on Salloum to sharpen its international strategy and expand partnerships. - APC Prime said the goal is sustainable global growth and long-term value for clients and partners.

The bottom line: - APC Prime is betting that a seasoned regional executive can help convert its MENA momentum into a global brokerage platform.