APC Prime names Shadi Salloum global CEO to drive expansion

APC Prime has appointed Shadi Salloum as global CEO as the multi-regulated broker looks to expand beyond its MENA base into international markets. The move gives the Dubai-based firm a new leader focused on growth, operations and partnerships across new regions.

Why it matters: - APC Prime is moving from regional growth to a broader global push. - The appointment puts an experienced online trading executive in charge of international expansion. - APC Prime's regulatory footprint in Australia and the UAE gives the broker a platform for that expansion.

What happened: - APC Prime named Shadi Salloum global CEO on Sept. 17, 2026. - The Dubai-based financial services firm said the appointment opens a new chapter centered on international expansion. - Salloum will lead APC Prime's global growth strategy and oversee international operations.

The details: - Salloum has held leadership roles at Alpari (UK), Axi, Equiti, Exness and XS.com. - His background includes building online trading businesses across the MENA region. - APC Prime said Salloum will strengthen the leadership structure and operating model. - His remit includes finding new market opportunities, expanding APC Prime's international presence, and building teams and partnerships for long-term global growth. - Salloum will work with the broker's leadership team to keep the client-focused, agile approach that supported its MENA growth. - APC Prime is regulated in Australia by the Australian Securities and Investments Commission and in the UAE under the Capital Market Authority. - The broker said its regulatory base supports the next phase of international growth. - APC Prime describes itself as a multi-regulated, multi-asset broker with a strong MENA presence and a wide range of financial products.

Between the lines: - The hire signals APC Prime wants more than brand visibility abroad; it wants an operating leader who can translate regional momentum into durable market share. - Salloum's MENA experience suggests APC Prime is betting that its existing regional playbook can be adapted for global markets rather than rebuilt from scratch. - The company is emphasizing regulation and structure, which can matter to clients and partners weighing credibility in new markets.

What's next: - Salloum is expected to lead market expansion, team building and partnership development. - APC Prime will likely focus on converting its regional base into a larger international platform. - The company says the next phase is about strengthening its position in global markets while keeping its client-first approach.