APC Prime names Shadi Salloum global CEO to drive expansion

APC Prime has appointed Shadi Salloum as global chief executive officer as the Dubai-based broker pushes beyond MENA and into new international markets. The move puts a veteran online-trading executive in charge of global operations, market entry and partnerships as the firm scales its multi-regulated platform.

Why it matters: - APC Prime is moving from a regional growth story to a broader international push. - Shadi Salloum’s appointment gives the broker an executive focused on scaling operations, market expansion and partner development. - The company’s regulatory licenses in Australia and the UAE give APC Prime a base for cross-border growth.

What happened: - APC Prime appointed Shadi Salloum as global chief executive officer. - The announcement was made Sept. 17, 2026, from the United Arab Emirates. - APC Prime said Salloum will lead its international growth strategy and oversee global operations. - APC Prime is headquartered in Dubai and operates as a multi-regulated financial services provider.

The details: - Salloum has held leadership roles at Alpari (UK), Axi, Equiti, Exness and XS.com. - His background includes work on growth, market presence and brand development across MENA markets. - APC Prime said Salloum will help strengthen the broker’s leadership and operating structure. - His mandate also includes identifying new market opportunities, expanding APC Prime’s international presence and building teams and partnerships for long-term growth. - APC Prime operates under licenses from the Australian Securities and Investments Commission and the UAE Capital Market Authority. - APC Prime provides clients access to trade a wide range of financial products.

Between the lines: - The hire suggests APC Prime wants deeper regional expertise at the top as it competes outside MENA. - Salloum’s résumé points to a strategy built around expansion in online trading markets where speed, regulation and local relationships matter. - The company is pairing growth ambitions with a regulated structure, which may help with credibility in new markets. - APC Prime also wants to preserve the client-focused approach that supported its MENA growth while it scales.

What's next: - Salloum will work with APC Prime’s leadership to execute the international expansion plan. - The broker will look to enter new markets, strengthen capabilities and expand its global footprint. - APC Prime said it will keep building the teams and partnerships needed to support sustainable growth. - The company plans to use its MENA base and regulatory footprint as it pursues broader global expansion.

The bottom line: - APC Prime is putting a veteran trading executive in charge as it tries to turn regional momentum into a global business.