SOJOS launches Tropic Collection with Kulani Kinis eyewear collaboration
SOJOS Vision has launched its Tropic Collection, a six-piece sunglass capsule created with Australian swim and lifestyle brand Kulani Kinis. The $49.99 line is available now online and includes two exclusive co-branded styles that debuted at Miami Swim Week.
Why it matters: - SOJOS is expanding its fashion eyewear line with a co-branded capsule aimed at shoppers who want trend-driven sunglasses at an accessible price. - The collection pairs SOJOS’ positioning in affordable eyewear with Kulani Kinis’ coastal lifestyle appeal, giving both brands a seasonal boost.
What happened: - SOJOS Vision introduced the Tropic Collection on July 17, 2026. - The collection includes two exclusive collaboration styles with Kulani Kinis: Kulani x SOJOS Sunrise and Kulani x SOJOS Sunset. - The co-branded styles debuted during the Kulani Kinis x SOJOS Eyewear Miami Swim Week runway showcase. - The six-piece capsule is available now on SOJOSVision.com and the SOJOS Amazon storefront. - The retail price is $49.99.
The details: - The Tropic Collection was created for the Miami Swim Week runway. - SOJOS says the capsule is designed to bring a vacation state of mind into everyday styling. - The line includes six styles with three custom colorways per silhouette. - The sunglasses are made from premium acetate and finished with polarized lenses. - Kulani x SOJOS Sunrise has a sharper, bolder silhouette. - Kulani x SOJOS Sunrise is positioned for the first swim, first coffee and first adventure of the day. - Kulani x SOJOS Sunset has a softer, rounded silhouette. - Kulani x SOJOS Sunset is designed for beach days, sunset dinners and evenings outdoors. - Dani Atkins, co-founder of Kulani Kinis, said the capsule felt like it belonged in Tropic Tours and that the Miami Swim Week debut was a special moment.
Between the lines: - The collaboration gives SOJOS a more lifestyle-forward product story that goes beyond basic sunglasses. - The Sunrise and Sunset naming helps the brand sell an emotional summer narrative, not just a frame design. - The Miami Swim Week debut signals that SOJOS is using event visibility to position the capsule as part of a broader fashion moment.
What's next: - SOJOS and Kulani Kinis will likely use the Tropic Collection’s launch to drive traffic across ecommerce channels and reinforce the collaboration story. - The collection’s summer positioning suggests the brand will lean on seasonal demand and social media-friendly styling to sell through the capsule.
The bottom line: - SOJOS is betting that a limited-edition, co-branded eyewear drop can turn affordable sunglasses into a lifestyle purchase.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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